Brilliant SEO plans often fail, not due to a lack of SEO expertise, but because of something even more critical: the wrong mindset, insufficient budget or resources, and resistance from others who “don’t understand the value of SEO.”
Philipp will share valuable insights he gained from his experience working in a startup, at an agency (for both clients and the internal marketing department), and now as an SEO consultant. He will explain how to overcome these challenges and unlock the keys to SEO success.
In this presentation, he will introduce the most powerful mental models, frameworks, and ideas – both from some of the world’s brightest minds and those he has invented or refined himself – to influence the people around us. The practical takeaways will help you:
– Convince your management team to invest in SEO. Transforming the conversation from “We don’t have money/time for SEO” to “SEO is a critical initiative that generates over a third of our revenue.”
– Persuade stakeholders in a relaunch scenario to not only “consider” SEO requirements but to fully “embrace” them. Shifting from psychological (and almost physical) resistance to emotional satisfaction.
In summary, you will learn:
- How to overcome outdated and limiting mindsets that hold back your (SEO) efforts.
- How to craft compelling stories to secure the budget you need for your top (SEO) ideas.
- How to win others over to get genuine support for real results, such as executing more SEO initiatives.
