The technical foundation in e-commerce SEO remains crucial for generating long-term traffic from search engines that actually converts. While new technologies like AI Overviews (formerly SGE) and Google Product Grids bring new challenges, this presentation shows why it is important to rely on proven SEO principles as a stable foundation to ensure long-term success.
In his talk, Stefan specifically addresses these challenges in e-commerce SEO.
From optimizing crawling and indexing strategies to solutions for common issues such as pagination and filter pages, this presentation provides valuable insights into avoiding pitfalls and staying successful with scalable SEO solutions in the long term.
Even as Google Product Grids gain importance, traditional categories remain highly relevant. Stefan demonstrates practical strategies for leveraging categories to enhance both user experience and SEO performance.
He also shares actionable tips and showcases a variety of examples of successful category page strategies. The focus is on practical, immediately applicable advice. Key Takeaways:
- Practical SEO solutions for common e-commerce issues like crawling, indexing, pagination, and faceted search
- Scalable strategies to successfully position your category pages even in the era of Product Grids
- Effective concepts for internal linking that will strengthen your website’s SEO performance in the long run
